Wolt chooses Foodla as product data partner – strengthens its retail offering

The tech company and platform Foodla is entering a new strategic partnership with Wolt, one of the Nordics’ leading players in quick commerce. The collaboration means that Wolt will connect to Foodla’s platform as a source for product data, streamlining the management and reception of product information from its partners.

With the integration to Wolt, both assortments and users in Foodla – brands, suppliers, and stores across several retail segments – gain access to another important sales channel.

“At Wolt, we are investing heavily in broadening our retail offering, with a particular focus on groceries. Over the past year, we have multiplied the availability of grocery products on our platform in several Swedish cities and established new partnerships. We clearly see that a strong and varied assortment, combined with high-quality product information, is crucial both for customer experience and for compliance with legal requirements and EU directives.

That’s why we are very pleased to begin a collaboration with Foodla – a company with solid expertise in product data and an already strong presence in Swedish grocery retail. With Foodla as a partner, we can further strengthen our assortment by accessing quality-assured product information for thousands of new items, enabling us to scale up faster and in a more structured way. This is an important part of our long-term strategy to offer our customers an even better, safer, and more informative shopping experience.” – Johan Grönvall, CEO, Wolt Sweden

Foodla continues to grow as a hub for product data within Swedish retail. Today, the platform is used by players in food, health, home, and specialty goods – and the collaboration with Wolt is another step in broadening the opportunities for suppliers to manage assortments for all their sales channels through Foodla, while maintaining data quality.

“The collaboration with Wolt is part of what we are seeing across the entire retail industry: product data has become a key component in modern retail,” says John Brüel Gabrielsson, CEO of Foodla..

“Our role is to simplify the creation and flow of product information, so that producers, suppliers, and stores – regardless of size – can easily share data and meet the demands from all their retail sales channels. And do it at lower cost, but with higher data quality, better compliance, and shorter lead times. We look forward to helping both Wolt and our users reach out even broader, faster, and with better product information.”

About Foodla

Foodla is a Swedish AI tech company developing a platform for the collection, creation, quality assurance, and distribution of product data within retail. With a solution that is simple, scalable, and cost-effective, Foodla helps suppliers, brands, and stores digitize product information for both physical retail and e-commerce. Among its customers are several of Sweden’s largest retail players.

About Wolt

Wolt is a technology company operating a delivery platform that connects consumers with a wide range of stores – including restaurants, grocery stores, pet shops, electronics retailers, and much more. Through the Wolt platform, customers can discover, order, and have their goods delivered quickly via direct delivery.