Sell your products faster by allowing Foodla to eliminate the hassle

Your customers want to buy your products — and we won’t allow complexity to come in between! Foodla is the platform that enables suppliers to effortlessly plug into retail by automizing the digitization of assortment and distribution of high quality master data throughout the supply chain.

Hur kan Foodla hjälpa mig?

It’s a lot of data — but Foodla is the world's smartest platform for handling it

Through AI, we make automations and integrations simple, fast and cheap.

Foodla gives you control over your product assortment. Our platform makes it easy to digitize your products and manage all critical master data for all product layers. With Foodla, your products can be sold, managed, tracked, and organized across the supply chain — fast, easy, cheap.

Consumer pack

/base unit

Ensure that consumers receive accurate information straight from the source!

With Foodla you create attractive and correct high-quality product information that drives sales.

Whether you want to update your product images or revise your selling descriptions to boost sales, Foodla makes your edits visible for e-com customers in a few hours, while ensuring the consumer information complies with applicable laws and regulations.

Store Pack


How are your products delivered?

We make sure your delivery data is accurate and up-to-date so that stores know what to expect and how to handle the deliveries.

With Foodla, managing your master data is easy. We know which information is mandatory, and we help you provide retailers with the information they need.


/top level

Knowing how your products are shipped is essential for a smooth supply chain!

The retail industry relies heavily on logistics, which in turn is focused on optimization and increasingly automated warehouses. Accurate shipment data is critical to ensuring that everything runs smoothly.

With Foodla, you won’t have to worry about which shipment information to share with retailers. We make it easy for you!

Fast, easy and secure assortment digitization for e-commerce

Digitization of Products

Your Foodla account lets you turn your physical items into digital ones in no time. It gives you control over your assortment, so you're always displaying the latest updates online.

Quality Assured Information

I Foodla kvalitetssäkras artikelinformation och produktbilder för att möta branschstandard.

All information is automatically scanned for flaws in real-time and our system alerts you to any suspicious errors. Once uploaded, the product is reviewed by our quality engineers for final approval.

Quickly Visible Online

Through system integrations, simplifications and automation, we've cut costs, manual work and bottlenecks to get your products into the established grocery e-commerce channels quickly.

Några av våra 750+ kunder

"Det här har förenklat mitt liv, det är magiskt hur snabbt det går allt från mobilen!"
E-handelsansvarig i ICA-butik
"This works great! It’s easy to upload products and clear feedback if something needs to be corrected 🙂"
Delidisk i Coop Butik
“It went so fast to upload products, so we just uploaded everything at once”
"Now we have happy staff and happy customers 🙂 Thanks a million!"
Delidisk i Coop Butik
"Ni sa att det skulle ta 2 minuter per produkt, det tar ju endast 1 minut!"
E-handelsansvarig i ICA-butik
"So smooth and so good!"
Lejonet & Björnen


In Foodla, you also have the opportunity to further connect with customers by telling the story about yourselves and your products with pictures, videos, and text. This material is frequently used for in-store displays, online profiles, articles, mailings, and communication with consumers.

Foodla Tech

Advanced tech = Simple for you

AI models

Information is read by Foodla's models in real time to detect errors, flaws and mistakes and help you digitize your product.

AI image processing

Images are automatically masked, edited and formatted according to all industry requirements when uploaded using the latest AI technology.

Computer Vision

Computer Vision automatically reads and classifies product information from uploaded images.


Foodla is a SaaS-platform that makes it ridiculously easy to collect and share digital information around products for e-commerce sales. We build a digital infrastructure facilitating efficient information flows within the grocery industry and its complex structure of actors. By doing so we help the grocery industry transform and meet the changing and ever increasing demands of markets and consumers.

We are a tightly knitted team of result oriented problem solvers working with high impact challenges at large that affects the lives of millions! We believe in challenging inefficient structures and “we’ve always done it this way”-mentality. We do so with an iterative mindset and leveraging new technology and data to build a platform that scales. 

Does that make you excited? Then we should talk, because that excites us too!



Serial-entrepreneur with several years of experience within the food retail and tech industry


5+ years seasoned expert within the grocery industry, its data flows, systems and digital channels


Senior fullstack dev with 11+ years fullstack experience.


Stellar customer success expert and business developer


Serial-entrepreneur and researcher with 9 years at Stanford & MIT, currently in Boston pursuing a PhD within Artificial Intelligence


Ex PwC and Google consultant. Product and business developer with 5+ years experience.


10+ years experience at one of Sweden's premier retail powerhouses. Brilliant e-commerce virtuoso!


Senior fullstack developer


Foodla's maestro of Compliance and Quality excellence!