Summer deal: 20% off on product uploads!
According to Ledin, summer is short - Gyllene Tider says June, July, August - Spot on, we say! 
Sell online at ICA and Coop this summer Start now!
Digitize your products in minutes. Get into more stores, sell more!
Transform your physical products into ready-made digital listings that stores can start selling right away.
Are you already available at ICA or Coop? Make your products e-commerce ready to easily reach more stores!
Price from 0kr/month – Your first product is free, including unlimited edits to keep your product listing up to date at all times.
Fast start – Snap a photo of your product with your phone today and make it available for purchase at ICA and Coop as early as tomorrow!
Some of the over 2,000 brands using Foodla
Upload your first product - for free!
Try Foodla for free. Create an account, upload your first product, and see it start selling in ICA’s and Coop’s online stores.
Our price plan
Drag the slider to see how the price changes based on the number of products.
Note: The product must be available in-store to be sold online, as orders are picked directly from the store shelf.
Do you want to know which of your products aren’t visible in ICA’s or Coop’s online stores?
Many suppliers have products in-store that never appear online.
Foodla shows you which ones – so you don’t miss out on online sales.
Fill out the form and we’ll contact you with a free review of your assortment.
* We use the GTIN to identify your assortment via the company prefix.
E-commerce manager at ICA store
Superfruit
E-commerce manager at ICA store
Delidisk i Coop Butik
Delidisk i Coop Butik
Lejonet & Björnen
Do you have any questions?
Butiker och producenter som går börjar använda Foodla blir ofta överraskade av hur smidigt allt fungerar. Det som tidigare krävde tidskrävande manuellt arbete ersätts av några få klick.
Curious about what the same improvements could mean for you? Get in touch and we’ll show concrete examples and answer all your questions!
What our customers say
Wilma at Stora Coop Vinsta
How we at Stora Coop Vinsta strengthened our local offering and increased sales with the help of Foodla
Hear Wilma Sandgren Klasson, e-commerce sales manager, talk about her experience with Foodla
Offering the full store assortment online is a given for us at Stora Coop Vinsta. With a hybrid model where we pick online orders both in-store and at the warehouse, we’ve taken our e-commerce to the next level together with Foodla and strengthened our local offer. The platform has made it possible to better reflect our physical assortment online and localize the offer for different customer groups. This includes digitizing our in-house products, from freshly baked bread to shrimp sandwiches from the deli.
We’ve also created new opportunities to reach business customers – for example with bulk packs of semla and cinnamon buns ahead of holidays. When demand for semla peaks before Fat Tuesday, we can quickly upload special offers online, which has become a major sales success. Being able to meet the increased demand at the right time with the right online packaging has made our business packages a big success.
With Foodla, we can easily manage our assortment and actively decide which products we offer our customers – even online. This allows us to offer customers the same range online as in-store, which has been a key to our success.
The result
- Stronger local profile online: We reflect the store’s unique selection to our customers.
- Increased sales: Bulk packs and special offers have contributed to noticeable growth.
- Fast product launches: We meet customer needs at the right time.
- Improved customer experience: We offer the same range and quality online as in-store.
With the help of Foodla, we can focus on our core business – the customer – and ensure they always find what they need, when they need it. Foodla is a brilliant platform built for grocery retailers like us who want to create a successful and customer-focused online store.
How Dahls used Foodla to digitize their product range and secure an important deal.
Listen to Susanne from Dahls share her experience with Foodla.
When we got the opportunity to introduce our product range in a new store, we realized that their goal was to achieve 100% online coverage of the store’s items – everything available in-store should also be available for customers to order online. To meet this expectation, we needed to quickly and efficiently digitize all our products for e-commerce.
That’s when we were introduced to Foodla. With Foodla’s platform, we were able to smoothly digitize our product range for online sales in a fast and transparent way. The professional support from Anna, who helped us get started, was invaluable. Being able to use Foodla’s platform for all our e-commerce data saved us a tremendous amount of time and made it possible for us to secure the deal quickly.
The result
- A fully digitized product range for sales in the online channels of several major grocery chains.
- Significant time savings, accurate product data, and reduced stress.
- A successful launch in a new store, with increased sales.
With Foodla's help, we were not only able to meet the store’s expectations, but also bring our entire product range into the e-commerce platforms of several major chains at the same time. We’re truly grateful for the support we’ve received – and continue to receive – from Foodla
Susanne at Dahls Bageri
Julia at ICA Maxi Botkyrka
How Foodla helped us at ICA Maxi Botkyrka increase our online sales and customer satisfaction.
Listen to Julia from the store share her experience with Foodla.
Foodla has been crucial for our e-commerce at ICA Maxi Botkyrka. From struggling to digitize our product range, we can now easily offer more products online and meet our customers’ expectations in a growing e-commerce landscape.
E-commerce is a rapidly growing channel for us, but selling a product online requires product images and detailed information that complies with regulations and legal requirements. For many products, this information was previously missing from the suppliers, making it impossible to offer them online. Since ICA joined Foodla, suppliers have been able to digitize their products through the Foodla platform, which has enabled a significant expansion of our e-commerce assortment.
We’ve also invested in our in-store produced products, but digitizing these used to be a manual and extremely time-consuming task. Foodla changed that. In the platform, we can simply take a photo of the product and a photo of its label — then the platform handles the rest: removes the background from images, fills in product information, categorizes, and ensures everything meets the requirements. It’s almost unbelievably smooth. In just one minute, we can upload a new product.
The result
- Increased online sales of our in-store produced product range.
- An expanded product range through the integration of supplier items, which has attracted more customers and strengthened our market share.
- Freed up staff time, reducing stress and allowing us to focus on customer service.
Our customers now appreciate being able to find their favorite products online – both from our in-store produced range and external suppliers. For us, this has meant improved profitability, increased customer loyalty, and a stronger competitive position – not to mention the time we save. If you want to take your e-commerce to the next level, we truly recommend Foodla.
Fast, simple, and secure product range management for e-commerce.
Digitize your product range – easier than ever.
In your Foodla account, you can turn your physical products into digital ones in no time. Here, you have full control over your assortment, ensuring that the latest updates are always reflected online
Quality-assured product data, ready for industry standards.
In Foodla, product information and images are quality-assured to meet industry standards.
The information is automatically scanned for issues in real time, and the system flags any potential errors. Once the product is uploaded, it is also reviewed by our quality technicians for approval.
Get online visibility faster
Through system integrations, simplifications, and automation, we’ve cut costs, manual work, and bottlenecks to quickly get your products into the grocery trade’s sales channels.
Retail requires a lot of data – That’s what has made Foodla the world’s smartest platform for managing it.
We are master data experts and have spent several years automating daily operations for retailers.
Through close dialogue with our customers during operations, we have developed and trained AI models on vast product assortments, achieving high levels of automation and tight integrations — making it easy, fast, and cost-effective to work with product data.
Foodla is built to handle master data at all product levels, not just for e-commerce. The platform makes it easy to digitize products across all assortment categories and manage all critical master data at every level. With Foodla, products can be sold, managed, and organized throughout the entire supply chain – quickly, easily, and cost-effectively.
Are you a retailer and want to learn more about the scope of master data Foodla can provide? Get in touch with us!
Join us
Foodla is a SaaS platform that makes it ridiculously easy to collect and share digital product information for e-commerce. We’re building a digital infrastructure that enables efficient information flows within the grocery trade – an industry with a complex structure of stakeholders. Through this, we help the industry adapt and meet the ever-growing demands of the market and consumers.
We’re a tight-knit team of results-driven problem solvers working on big and meaningful challenges that impact the lives of millions. We believe in challenging inefficient structures and the ‘this is how we’ve always done it’ mentality. We do this through an iterative approach and by leveraging new technology and data to build a platform that scales.
Does this sound exciting? Then we should talk – because we think it’s really exciting too!
The team
John
Serial entrepreneur with several years of experience in the grocery retail and tech industries.
Jesper
Expert with over 8 years of experience in the data structures, systems, and digital channels of the grocery retail industry.
Anton
Senior full-stack developer with over 15 years of experience.
Rickard
Serial entrepreneur and researcher with 9 years at Stanford & MIT. Currently based in Boston, pursuing a PhD in artificial intelligence.
Simon
Senior product manager at Foodla with over 10 years of experience in developing and shaping SaaS products.
Erik
Over 10 years of experience from one of Sweden’s leading retail players. Brilliant e-commerce expert!
Zarko
Senior full-stack-developer
Ludwig
Quality assurance
Lilith
Quality assurance
Lovisa
Quality assurance
You?
We are currently looking for sharp talents in sales!